martynperks

Originally published on Netimperative. Today, the entire marketing industry is being severely tested when the gap between what a brand represents and what people seem to want is getting wider. The internet has helped clarify this when what customers click on, tweet and search for can be easily measured. The conclusions often shows what people […]

Originally published on Netimperative. Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to […]

Originally published on spiked. When I was a student in Falmouth, Cornwall, there was always one pub that would guarantee a fight as part of a night out. The Pirate Inn (now sadly defunct) was notorious; drinking there would regularly mean hiding under a table to avoid flying glassware. A few years later, the Pirate […]

Originally published on spiked. The magazine Design Week recently asked various designers what they think London mayor Boris Johnson’s design priorities should be. One respondent, David Kester, who is chief executive of the Design Council, summed up the way the British design establishment has jumped on the government’s narrowing political bandwagon. Kester thought the mayor should think […]