Social media is more about creating loyalty than new ideas

Unsurprisingly, some of the heaviest advocates of social media are those brands fighting in tough markets. The Wall Street Journal for example has 38 separate Twitter news feeds with thousands of followers. The car manufacturer Toyota has thousands of dedicated fan pages on Facebook. Its Prius car has over 40,893 fans. Elsewhere Frank Eliason leads Continue Reading

Why brands shouldn’t get lost in the Twitter storm

Today, the entire marketing industry is being severely tested when the gap between what a brand represents and what people seem to want is getting wider. The internet has helped clarify this when what customers click on, tweet and search for can be easily measured. The conclusions often shows what people are not looking for. Continue Reading

We have ways of making you healthy

Originally published on spiked. Norway and the UK are among world leaders in spending on healthcare, but both countries are faced with a looming crisis. In Norway, the prospect of economic slowdown has led some to question whether the country’s famously generous welfare model is sustainable. In the UK, the prolonged recession has meant that Continue Reading

Changing the meaning of ‘change’

UK prime minister Gordon Brown’s bedtime reading this year has included a book called We-Think: Mass Innovation, Not Mass Production, by Charles Leadbeater – a man familiar to many in British government and policy circles, since he previously worked in Tony Blair’s 10 Downing Street policy unit (1). He is also the author of numerous books, Continue Reading

Leonardo made limited

In his new book Leonardo’s Laptop: Human Needs and the New Computing Technologies, design guru Ben Shneiderman calls upon us to consider Leonardo da Vinci’s achievements in combining mastery of art with scientific exploration. Leonardo da Vinci is Shneiderman’s muse for thinking about how to innovate with technology and humanity in mind. Shneiderman, who has been Continue Reading