Originally published on CMSwire. As the business world grapples with the potential of AI and machine learning, new ethical challenges arise on a regular basis related to its use.
It was a timely move. Tim Berners-Lee, inventor of the World Wide Web, recently celebrated the web’s twenty-fifth anniversary by launching a campaign called theWeb We Want. He called for ‘a global constitution – a bill of rights’ to protect our online freedoms and internet access. But while Berners-Lee’s proposal is all about urging governments Continue Reading
Today things are reversed. Out: politicians with conviction; businesses who innovate with products and services. In: politicians who interpret opinion polls; businesses who make sure everything is ‘tested-to-death’ so it works technically.Voting by clicks offers engagement with a button not a political idea. Similarly, businesses who chase their customers for ideas will end up in Continue Reading
On 17 June, a self-styled 'mob' of two-hundred people gathered around a large carpet on the ninth floor of the Manhattan department store, Macy's. They stood there and listened intently to a carpet salesman. Then, after 10 minutes, they all dispersed. The Mob Project was an invitation-only thing. A guy called Bill sent out email Continue Reading
According to Charlie Dawson of The Foundation, a 'customer driven management consultancy', the key is to get managers to 'see the world from the customers' perspective', through a process of what he calls 'immersion' (1). So Baker wants to understand his customers better – and in this sense he is by no means unique among Continue Reading
Consider the new committee charged with making parliament more accessible to the masses. A specially designed website, chaired by once-radical MP Peter Hain, asks three questions: 'How could the Palace of Westminster be made more visitor-friendly? How could proceedings in parliament be made easier to follow? Does parliament adequately reflect the concerns of ordinary people?' Continue Reading
This is a widespread problem. Our faith is being tested when we are no longer in awe, inspired by or able to believe in anything remotely interesting put in front of us. And on the other side of the coin, those purportedly with ideas seem exhausted and vacant: they look towards their ‘users’ for Continue Reading
Unsurprisingly, some of the heaviest advocates of social media are those brands fighting in tough markets. The Wall Street Journal for example has 38 separate Twitter news feeds with thousands of followers. The car manufacturer Toyota has thousands of dedicated fan pages on Facebook. Its Prius car has over 40,893 fans. Elsewhere Frank Eliason leads Continue Reading