The report sets out a plan to equip the nation to become a digital world leader. For UK prime minister Gordon Brown, high-speed internet is a utility every bit as important ‘as electricity, gas and water’ (2). Brown’s over-exaggerated enthusiasm may be intended to show that the government has embraced the digital future. But given Continue Reading
Unsurprisingly, some of the heaviest advocates of social media are those brands fighting in tough markets. The Wall Street Journal for example has 38 separate Twitter news feeds with thousands of followers. The car manufacturer Toyota has thousands of dedicated fan pages on Facebook. Its Prius car has over 40,893 fans. Elsewhere Frank Eliason leads Continue Reading
Today, the entire marketing industry is being severely tested when the gap between what a brand represents and what people seem to want is getting wider. The internet has helped clarify this when what customers click on, tweet and search for can be easily measured. The conclusions often shows what people are not looking for. Continue Reading
Now that we have a Conservative and Liberal Democrat coalition Government, tough economic times are ahead not least because of their deficit reduction plans. £6 billion cuts in public services will no doubt add further hardship to many technology and service companies who already suffer from decreased investment from their services. So how can businesses Continue Reading
Designers and scientists are eager to place emotions at the centre of products and computing. International conferences organise around incorporating emotion into all aspects of design (1). Academics are devoted to researching ‘funology’ – ‘a body of knowledge about fun’: building enjoyment into our lives through design (2).