Social media is more about creating loyalty than new ideas

Unsurprisingly, some of the heaviest advocates of social media are those brands fighting in tough markets. The Wall Street Journal for example has 38 separate Twitter news feeds with thousands of followers. The car manufacturer Toyota has thousands of dedicated fan pages on Facebook. Its Prius car has over 40,893 fans. Elsewhere Frank Eliason leads Continue Reading

Why brands shouldn’t get lost in the Twitter storm

Today, the entire marketing industry is being severely tested when the gap between what a brand represents and what people seem to want is getting wider. The internet has helped clarify this when what customers click on, tweet and search for can be easily measured. The conclusions often shows what people are not looking for. Continue Reading

“Unless you’re a fortune-teller, long-term business planning is a fantasy”

Now that we have a Conservative and Liberal Democrat coalition Government, tough economic times are ahead not least because of their deficit reduction plans. £6 billion cuts in public services will no doubt add further hardship to many technology and service companies who already suffer from decreased investment from their services. So how can businesses Continue Reading