Branding

‘It looks like Lisa Simpson giving head’

Thursday, June 7, 2007

The bizarre squashed swastika that is the London 2012 Olympics logo perfectly captures the authorities' confusion about what the Games are for.

Social media is more about creating loyalty than new ideas

Wednesday, October 21, 2009

Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to invest in the long-term. If that turns out to be true, we may all become more disloyal because of it and decide to shop elsewhere. 

Why brands shouldn't get lost in the Twitter storm

Wednesday, November 11, 2009

Last Month’s Media 140 London event looked at how brands can make the most out of social media. As Martyn Perks watched the tweeters steal the limelight from the speakers, he wondered how brands can avoid the same thing happening to them.

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