The gamification of society: time to grow up?

Saturday, October 18, 2014

Barbican, London

Co-producer & debate chair. Is gamification just the latest marketing gimmick, or can it offer genuine benefits to how we work and interact with each other?

Are marketers hiding behind UGC?

Tuesday, December 18, 2007

Does our infatuation with user-generated content betray a lack of creativity and conviction within the marketing industry? Martyn Perks, business consultant for cScape, asks if it's time brands took the reigns back from users.

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