Social-media

What does privacy mean in a connected world?

Tuesday, October 22, 2013

From Google and Facebook to government surveillance, our data is being mined behind our backs. But should we be surprised? When the product is free, we should realize we (in the form our data) are the product. Is surrendering our personal data and privacy the price of entry to gain access to free content (freemium)? And if we’re doing nothing wrong, do we mind what others know about us? Or is ditching freemium for premium, paid-for-content the way to regain control over our data and our privacy? Given that all business is based on confidence, how can consumers and corporations forge trusting relationships in the networked society? Are ‘the crowds’ being empowered or not? What’s the future role of social media
 and old media? Or are both trust and privacy dead? Is that what we call the price of progress?

'A mob for no reason'

Thursday, July 3, 2003

Email gangs come together - and go away again.

What's the big idea?

Wednesday, March 10, 2004

More blogging by Britain's MPs and ministers is likely to reduce politics to the level of a webchat.

Are marketers hiding behind UGC?

Tuesday, December 18, 2007

Does our infatuation with user-generated content betray a lack of creativity and conviction within the marketing industry? Martyn Perks, business consultant for cScape, asks if it's time brands took the reigns back from users.

Social media is more about creating loyalty than new ideas

Wednesday, October 21, 2009

Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to invest in the long-term. If that turns out to be true, we may all become more disloyal because of it and decide to shop elsewhere. 

Why brands shouldn't get lost in the Twitter storm

Wednesday, November 11, 2009

Last Month’s Media 140 London event looked at how brands can make the most out of social media. As Martyn Perks watched the tweeters steal the limelight from the speakers, he wondered how brands can avoid the same thing happening to them.

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