Venue Usability Professionals Association, LBi offices, London.

Much needed creativity is suffering in a climate that places importance on achieving a measurable impact on the bottom line above all else. The talk explored why this is happening and argued that innovation is more important than perpetuating the statistics.

Some said I caused disagreements whilst another thought I misunderstood the role of usability.

And the UPA’s Lola OyeLayo said “It was truly a fantastic event last week. It was really well received and you definitely managed to get quite a few people talking about things in a passionate way!