writing

Everything you need to know but were afraid to ask: The Digital Workplace

Thursday, October 22, 2015

A Digital Workplace strategy is the process of unifying how your business operates and communicates through a common digital platform of tools and services. This will improve staff engagement, operational efficiency, product delivery and your customers’ expectations.

Gamification is taking over our lives, and it all came from video games

Friday, October 10, 2014

With so many people playing video games, it's no wonder that psychologists, policy makers and businesses have taken an interest in the idea of rewarding people for doing well

Apple: the U2 of the tech world

Thursday, September 18, 2014

Apple used to lead the market; now it desperately follows it.

Brazil: Not the web we want

Monday, April 7, 2014

Brazil's internet bill of rights is more concerned with advancing national interests than internet freedom.

Does design make good policy?

Monday, December 16, 2013

Martyn Perks says designers working on policy-making could be missing the chance to effect radical change.

Intranets: Too Big to Fail?

Wednesday, November 27, 2013

As contradictory as it sounds, some intranets, social platforms, knowledge exchanges and internal communities run the risk of being too successful. They're in danger of reaching a stage in their development where their size, success and growth can cause complacency.

Is Social Business All Talk and No Trousers?

Thursday, June 13, 2013

Has the hype surrounding the social enterprise being the-next-big-thing run its course?

Engineers, be bold - Britain needs grander designs

Monday, October 8, 2012

A dearth of real engineering ambition is holding back the sector. Big, ambitious projects are needed to put us back on track.

Apple v Samsung: innovation’s the loser

Wednesday, August 29, 2012

Tech giants are devoting more energy to defending patents than they are to coming up with new ideas.

Britain’s uncreative approach to design

Monday, July 18, 2011

A preoccupation with social engineering hampers the innovative and wealth-generating potential of design.

Is there any value in blue-skies thinking?

Wednesday, October 27, 2010

Now that many public sector bodies, charities and businesses are faced with the prospect of severe cutbacks in light of the government’s spending review, managers everywhere will be brainstorming to find their own ways of resolving the mess they’re in.

Coercing people into a brave new digital world

Wednesday, July 21, 2010

A government-backed campaign to get the entire UK adult population online threatens to make cyber slaves of us all.

Can design save healthcare?

Wednesday, April 28, 2010

Norsk Form, Oslo, Norway

Should design help make cutbacks that target people’s behaviour, or should it be more concerned with advances in science, technology and services that can liberate us from health problems altogether?

We have ways of making you healthy

Wednesday, April 21, 2010

Design is the new Big Idea in preventative medicine, but there’s nothing healthy about lifestyle manipulation.

Why brands shouldn't get lost in the Twitter storm

Wednesday, November 11, 2009

Last Month’s Media 140 London event looked at how brands can make the most out of social media. As Martyn Perks watched the tweeters steal the limelight from the speakers, he wondered how brands can avoid the same thing happening to them.

Social media is more about creating loyalty than new ideas

Wednesday, October 21, 2009

Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to invest in the long-term. If that turns out to be true, we may all become more disloyal because of it and decide to shop elsewhere. 

Powerful Connections

Monday, October 19, 2009

The rise of ‘virtual communities’ has changed the face of politics. But are MPs genuine about online engagement – or is it just more spin?

A transparent attempt at social engineering

Thursday, September 10, 2009

The initiative to re-design pub glasses to stop them being used as weapons overhypes the problem and the solution.

This is no time to call the ‘design police’

Friday, December 5, 2008

By reorganising our lives around suspicion and the fear of crime, design can leave us feeling insecure - and less free.

The best foundation for the web: open debate

Tuesday, September 23, 2008

Tim Berners-Lee’s new group aims for a ‘free and open’ web, but the idea of ‘rating’ content would close down discussion.

The rise and rise of 'anti-design'

Thursday, August 21, 2008

Designers who focus on producing only meek and sustainable things are denying their own creativity and impact on the world.

Hands off our internet connections

Tuesday, August 5, 2008

A new UK parliamentary report says the internet must be regulated to protect children - even though there’s no proof they are being harmed.

Guest Comment: Creativity versus Counting

Saturday, July 12, 2008

Is the digital industry becoming too dependent on using web analytics to asses customer behaviour?

Can design cut crime?

Thursday, May 22, 2008

Government attempts to ‘design out’ crime by sticking anti-theft, noise-emitting devices around the country will make us feel less secure. 

Winners and losers in a troubled economy

Tuesday, April 1, 2008

Amid all the talk and speculation about the economic downturn and consequent tightening of marketing budgets, digital emerges as the sphere where opportunities remain to promote your business, engage existing customers and attract new ones -- all with relatively low costs.

Why we should swat The Mosquito

Wednesday, February 13, 2008

The launch of the Buzz Off campaign to rid Britain’s streets of a screeching ‘anti-youth gadget’ should be welcomed - and built on.

Are marketers hiding behind UGC?

Tuesday, December 18, 2007

Does our infatuation with user-generated content betray a lack of creativity and conviction within the marketing industry? Martyn Perks, business consultant for cScape, asks if it's time brands took the reigns back from users.

Tracing the history of Helvetica

Wednesday, November 28, 2007

A film about a font?! Yes, and it's gripping, too, showing how a sleek typeface has encouraged good design and helped to shape big ideas.

Comment: Design in denial

Thursday, November 1, 2007

For many people today ‘good’ design doesn’t appeal; instead it must be ‘worthy’. That’s a real problem. 

Don't curb design enthusiasm

Wednesday, September 26, 2007

The desire for sustainability has been reinterpreted as accepting limits and narrowing choices rather than expanding how we live, work, play. This kind of make-do-with-what-we-have ethos cannot be good for design and society.

‘It looks like Lisa Simpson giving head’

Thursday, June 7, 2007

The bizarre squashed swastika that is the London 2012 Olympics logo perfectly captures the authorities' confusion about what the Games are for.

The tyranny of technology

Tuesday, April 24, 2007

Promoting healthy eating, tackling truancy, improving 'social inclusion': the great potential of IT is being used for instrumental political ends.

Taking a shortcut around the digital divide

Thursday, March 1, 2007

While digital inclusion has become a major focus for funding and social renewal, it is questionable whether IT is actually being used for the right reasons.

Disabling innovation

Thursday, September 16, 2004

Setting legal standards for making websites 'accessible' to all won't help web designers, or users.

What's the big idea?

Wednesday, March 10, 2004

More blogging by Britain's MPs and ministers is likely to reduce politics to the level of a webchat.

Dean and not heard

Friday, February 6, 2004

Howard Dean's virtual network was a poor substitute for political conviction.

'Ethnography' exposed

Tuesday, December 30, 2003

Why do political and business leaders want to immerse themselves in our everyday lives?

What iCan can't do

Thursday, November 20, 2003

The BBC's new website will not build community or rescue democracy.

Dark-sky thinking

Thursday, October 16, 2003

If only the World Creative Forum's ideas matched the ambition of its title.

Blog-standard politics

Thursday, July 31, 2003

Could blogging MPs reinvigorate the electorate?

'A mob for no reason'

Thursday, July 3, 2003

Email gangs come together - and go away again.

Excuse-ability

Friday, March 28, 2003

The internet services industry often worries about how to keep customers loyal.

Social software - get real

Thursday, March 20, 2003

Community, democracy and social capital don't come at the click of a mouse.

Success is more than counting clicks

Thursday, June 27, 2002

Business and politics share many similarities. Both are out-of-touch. And both are averse to taking risks. 

What use for usability?

Friday, March 1, 2002

Usability is on the lips of every interaction design these days, but while no one denies its benefits, its not all it's cracked up to be.

User Experience reporting

Wednesday, November 7, 2001

Report back from User Experience 2001/2002 Conference, organised by the Nielsen Norman Group. 7 November 2001, London.