Originally published on Netimperative. Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to […]
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Originally published in The Big Issue. The rise of ‘virtual communities’ has changed the face of politics. But are MPs genuine about online engagement – or is it just more spin? The Times restaurant critic Giles Coren recently experimented with Twitter, the phenomenally successful online social networking tool. He used it to review London’s Criterion […]
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