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Martyn Perks

Digital consultant, writer & speaker on design, business and technology trends

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Day: 9 December 2009

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Category: Interviews

Why designers should take more risks

Posted On December 9, 2009November 10, 2024 By martynperks

Originally published on spiked. Michael Wolff, the designer who irritated Thatcher and helped rebrand Labour, talks about being creative during a recession. ‘Many designers will probably take more risks in how they drive than in how they design.’ So says Michael Wolff, once partner of world-famous brand agency Wolff Olins and now of Michael Wolff […]

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