Writing

  This is a widespread problem. Our faith is being tested when we are no longer in awe, inspired by or able to believe in anything remotely interesting put in front of us. And on the other side of the coin, those purportedly with ideas seem exhausted and vacant: they look towards their ‘users’ for […]

One thing will be certain: winners and losers will emerge over the coming period, defined by how they chose to adapt to a tightening market and their increasingly demanding customers.The web certainly offers expanding opportunities for marketers to communicate with wide and diverse audiences, but it also throws up a whole new set of new […]

Understanding what people do online has never been easier and yet so fraught with difficulties. The huge recent growth in the customer analytics industry indicates that businesses are increasingly keen to learn about how their customers use – or avoid – their websites.  But beyond the burgeoning trend, many continue to draw too bold a […]

Harmful Content on the Internet and in Video Games , a report by the Commons Culture, Media and Sport Committee was published last Thursday. The committee’s report draws on an earlier report for the UK government authored by popular clinical psychologist, TV pundit and presenter Dr Tanya Byron, published in March. The Byron Report concluded […]

  Speakers Munira Mirza, advisor for arts and culture to London Mayor James Wilsdon, Director of the Science Policy Centre, The Royal Society Dr Norman Lewis, Chief Innovation Officer, Open-Knowledge (former Director of Technology research, Orange) Stefan Stern, management columnist, Financial Times Eliot Forster, CEO Solace Pharmaceuticals See Big Potatoes: The London Manifesto for Innovation

Originally published on spiked. The ‘Made by Britain’ initiative, launched by UK business secretary Vince Cable, intends to highlight British manufacturing and design ingenuity. The plan is to create an equivalent to the Great Exhibition of 1851, only this time it will be in the form of an online interactive map plotting where everything we’re […]

Originally published on spiked. The Race Online 2012 campaign has just launched its Manifesto for a Networked Nation, which aims to get the entire adult UK population hooked up to the internet before the 2012 London Olympics. The campaign is spearheaded by Martha Lane Fox, a veteran of the online world, having co-founded the successful LastMinute.com […]

Originally published on spiked. Norway and the UK are among world leaders in spending on healthcare, but both countries are faced with a looming crisis. In Norway, the prospect of economic slowdown has led some to question whether the country’s famously generous welfare model is sustainable. In the UK, the prolonged recession has meant that […]

Originally published on Netimperative. Today, the entire marketing industry is being severely tested when the gap between what a brand represents and what people seem to want is getting wider. The internet has helped clarify this when what customers click on, tweet and search for can be easily measured. The conclusions often shows what people […]

Originally published on Netimperative. Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to […]